How we helped the Arrowsmith Program reduce its cost per lead by 87%

When we first worked with the Arrowsmith Program, they wanted to improve the number of leads they were receiving for their school and program helping students improve their learning capacity. They were advertising on Google and Facebook using various creatives and messaging that leaned towards being empathetic and testimonial driven.

In assessing their current marketing mix, we proposed some significant changes in strategy as well as improved their creatives (landing page and ad creatives) and targeting parameters. Our strategy consisted of two main elements: creative that boosts credibility and aspirational messaging. Arrowsmith Program’s founder, Barbara Arrowsmith-Young, is a renowned neuroscience expert. She gave a powerful talk at TEDx Talks. We edited her talk into a powerful video that we used as the lead for our Facebook advertising campaign. The messaging we used in the ad copy was aspirational and hopeful.

As a result, we were able to cut their cost per lead by 87% and drove hundreds more leads than they were receiving in previous campaigns. See below for the video we created and link to one of the landing pages we designed for them.