How we helped Sizzler’s top franchisee reduce CAC and get 10.5x ROAS

When we first consulted with BMW Management, they owned and operated 23 Sizzler franchise restaurants. Their customer acquisition cost (CAC) was high and their ad cost was also 3 times higher than it needed to be, due to the digital advertising strategy that was being deployed. We looked at their marketing mix and came up with a strategy that we knew would cut their customer acquisition cost and improve the impact of the advertising budget.

The first leg of our solution was to utilize a Facebook advertising option known as the Offer Ad. This allowed a consumer on Facebook to save an offer, which meant they would also receive 3 notifications to use the offer they saved on the Facebook phone app. By utilizing this option, we’re able to get them more awareness and recall than in a typical Facebook campaign.

The second leg of our solution was to do a “2 for…” offer to their target audience. For example, we would run a “2 for $20 Salad Bar” offer. This would allow us to drive 2 customers to their locations for the price of one, cutting their customer acquisition cost by half.

Because of the effectiveness of the Facebook Offer Ad and the “2 for…” strategy, we reduced their customer acquisition cost by 87% and they also generated revenue 10.5 times their advertising spend. We even cut their ad cost by 67% compared to previous campaigns.